The T2 Experience Lab is on the cutting edge of crafting new, unexpected types of experiences, evoking a reaction or emotion to build a distinct memory to a brand or message. These events or “happenings” are attention grabbing and can take on a variety of forms, be it museum installations, in-store digital displays, interactive projections, event design or unconventional trade show booths. The T2 Experience lab targets messages for a fluid audience, as opposed to the rigidity of more traditional media channels. And when people experience brand messages on their own terms, they’re more likely to walk away with a positive perception.

If you check out this video for the Sheep-A-Nator, you’ll see exactly what we mean.

The people in this example have fully engaged with a trade show booth experience. But, they didn’t walk away with a brochure from the company listing their key services. They walked away with a memory of the brand itself.

Or even the event design of the Kansas City ADDYs.

We took the theme of outer space and extended it into the awards ceremony itself. As people first entered the room, they walked through a starry field and were fully immersed in an audio / visual presentation full of planets, nebulas and an intense rocket launch. They became part of the message and will remember that night because they experienced it themselves.