Teri Rogers | T2 + Back Alley Blog

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The Dark Side of Chocolate

Chocolate. Everyone loves it. But is there a dark side? This documentary film produced by Danish journalist Miki Mistrati explores the dark side of chocolate. Is it produced with child and labor trafficked children? And, if so, will it change how we feel about it? And more importantly, will it impact how we consume this tasty treat?

The Dark Side of Chocolate / Schmutzige Schokolade from We Know Music on Vimeo.

At T2 + Back Alley Films our love for documentaries and the people who produce them is endless. The Dark Side of Chocolate is no exception. It’s a compelling piece, expertly executed and, most importantly, inspires thought and conversation.

Consumer-Generated Ads Win Big At Super Bowl

Doritos and Pepsi MAX dominated in the consumer-generated videos that got attention during Super Bowl 45. And Kansas City got a piece of that national attention, albeit in a small way, courtesy of a Leawood native who was a big winner. Contestants were vying for some $5 Million in prizes and the resultant media attention could pretty much be considered priceless in terms of the ability to leverage it into more great opportunities.

This was the first time that Pepsi and Doritos partnered for an event and Crash the Super Bowl was a huge success. Not only did the contest garner a record number of fan submissions, it also generated an unprecedented number of consumer votes. Just goes to show the power of the consumer and how the creative landscape has changed. Not only do consumers want to watch great spots, they want to be a part of the process of not only creating them, but also selecting the winners.

Brad Bosley, a 28 year-old Leawood, Kansas native is the creative talent behind Pepsi MAX’s “Love Hurts” Super Bowl spot. He wrote and directed the spot for about $800 and took home 5th place in the competition. That was no small feat, considering there were more than 5,600 entrants, representing the most ever in a single year of competition.

The winning ads (in alphabetical order) were:

• “First Date” (Pepsi MAX) by Nick Simotas
• “House Sitting” (Doritos) by Tynesha Williams
• “Love Hurts” (Pepsi MAX) by Brad Bosley
• “Pug Attack” (Doritos) by JR Burningham
• “The Best Part” (Doritos) by Tyler Dixon
• “Torpedo Cooler” (Pepsi MAX) by Brendan Hayward

It’s also no small feat that out of the top 5 most popular ads identified by USA Today’s AdMeter, that two were spots created by consumers.

It was great to hear Brad interviewed on KCTV5 this morning and share that the inspiration for his spot was his grandparents. He said that his grandmother had always been somewhat aggressive with his grandfather, and known to kick him under the table if he tried to eat something that wasn’t good for him. I’d say Brad figured out a great way to not only honor and memorialize his grandparents, but to make one heck of an impression in front of millions of viewers the world over.

Here are the ads ranked in the Top 10 by USA Today’s AdMeter and the full list is available here.

USA Today, AdMeter's Super Bowl Rankings

Experience Design Celebrates Kansas City Creativity

The Experience Design team at T2 + Back Alley films was honored to work with the Kansas City Area Development Council and create an experience for attendees of the 2010 Annual KCADC Luncheon. The theme of the luncheon was Celebrating Creativity in Kansas City and that left us plenty of things to be inspired by.

The presentation was grand. It spanned the entire length of the interior wall of the Grand Ballroom of the Kansas City Convention Center. We used six different projectors to project the images onto the wall and the combined final image was visually stunning – 300 feet long and over 30 feet tall.

We worked with Vista Productions as our live event partner; and Wheeler Audio for sound design; and Noel Selders, who created the original score.

KCADC Projection Wall from T2 + Back Alley Films on Vimeo.

Hello Emmy. You’re Pretty.

T2 + Back Alley Films' Really Pretty Emmy
Sometimes you work really hard on something and know you’ve done a great job and it ends there. No accolades. No tickertape parades down Main Street, sometimes not even a “Thanks, that was really awesome.” It happens.

Other times, you work your tail off and put your heart, soul, blood sweat and tears into a project and it consumes you. Instead of weeks, it takes months. Instead of months, it takes years. It becomes you. You eat, sleep and breathe the work and at times it seems as though it might never end. And it’s wonderful. And horrible. Yet more wonderful than anything else.

That’s what happened to the T2 + Back Alley Films team and “The Next American Dream” documentary, which made its debut earlier this year on KCPT-TV, the Kansas City, Missouri PBS affiliate. In fact, back in February of this year, my very first blog post ever was about this project and how documentaries fuel my creative passion in an insane way.

This film was a co-production of T2 + Back Alley Films and documentarians, Aimee Larrabee and John Altman of Inland Sea Productions. More than 8.9 million viewers nationwide have viewed the film on PBS and since it was made available by the National Educational Telecommunications Association (NETA) to its members last November. And the rest of the story ….

We. Won. An. Emmy.

Wow! What an indescribable feeling and something that all of us who worked on the documentary regularly pull out and revel in, all over again.

For those of you who’ve not seen “The Next American Dream,” the documentary focuses on Kansas City’s efforts to revitalize its downtown and explore the renewed demand for walkable urbanism in American Cities following the cultural shift to drivable suburban living personified following WWII. Big words for people moving out of cities and flocking to suburbs during one part in American history, and then the renewed interest in returning to urban areas and living in cities again.

The project couldn’t have happened without our fearless leader Teri Rogers, T2 + Back Alley Films’ CEO and the film’s executive producer, and her commitment to the undertaking and dedication to making it happen. In a recent press interview, she described the opportunity as “a unique and incredible opportunity, given Kansas City’s accelerated timeline to revitalize, to not only explore something that is currently a national topic, but to document and record the whole process – from start to finish – right in our own backyard. And what an honor for our city.”

Also along on our seven-year journey was the Kansas City Area Development Council. KCADC used it as a powerful marketing tool to upgrade our city’s image. The film has since been used as a teaching tool for architects, urban planners and city leaders across the nation. And without KCPT, our film’s national presenting station, it wouldn’t have aired in major cities like L.A., Chicago, Miami and Boston.

Me, I’m still dancing to the song: We Won An Emmmmy, We Won an Emmmmy.

I never tire of it. Nor do any of the very talented people who were a part of the making of “The Next American Dream.” And even though it’s great to do really awesome work that may or may not get any recognition, it’s super duper beyond the light fantastic to win an Emmy. Woo hooooooo.

And so, we share our joy with you. In this blog post. And we thank you for reading it – and allowing us, just for a moment or two, to smile and dance and revel in not only a job well done, but something that we manage to nab some pretty amazing recognition for. And man, does it feel great.

If you’ve not yet had the chance to see “The Next American Dream,” we hope that sometime you will. We promise you’ll enjoy it.

Google Demo Slam

We learned about the Google Demo Slam competition a few weeks ago and were psyched to dive in and create something. And, if you’ve not heard of it, Demo Slam is a Google campaign that allows people to upload a video showcasing their use of a Google product (maps, docs, etc.) in a really funny or quirky way.

We love Google products and it was hard to pick just one. But we did. We chose Google Voice, a service that allows you to mask your phone number with another (or to route your calls from a variety of different numbers to just one number) and it also helps you keep track of your voicemails and texts. Well, we posted photos of our maintenance man dressed as Santa all over the city (see attached photo) and invited people to call Santa and let him know what they would like for Christmas. Haha!

The project was intended to be an absolute joke and fit right into the Google Slam video collection, but we also figured we’d wrap it up by making someone’s wish come true. It was great. We got a week’s worth of totally goofy texts and voicemails. People phoned in and left messages asking for everything from fire trucks, rainbows, college-themed sweatpants, the Chucky series, and the list goes on. We were even going to figure out how to deliver a couple of these items in a really weird and funny way. But then, one voicemail in particular changed everything – the one below.

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The laughter subsided and we realized our campaign had turned in a completely different direction. It was no longer about goofy messages and being silly, it was about someone real. And someone who really needed our help.

We talked it over decided as a group that we wanted to help Stevie Joe. We called the Kansas City Rescue Mission to make sure he was the real deal and then we asked our staff and friends who were interested in donating money to help out. Our CEO, Teri Rogers, agreed to match whatever the staff collected as donations and all told, we ended up raising about $500 to help Stevie Joe and grant his wish to get back to his children and family.

Once we had the money, we called Stevie Joe, but his cell phone was turned off. We finally managed to reach him and made arrangements to meet him outside of the KC Rescue Mission. Of course, he was curious, yet very happy to see us. He told us about the recent turn of events in his life; how he lost his job in July, how his wife left him and how he was separated from his kids and family who were living several hours away. He wanted to go home, but he had no means to make that happen.

When we handed him the envelope with the money we’d raised in it he was ecstatic. And in shock. And so happy that he would finally be able to see his family again. Check out the video ….

Doing something creative and goofy is really fun. Doing something that changes someone’s life at a moment when they need it the most is even better. Thanks, Stevie Joe, for being a part of our lives this holiday season.