The Ultimate Conference Experience–Sheep-A-Nator 3000
The National Agri-Marketing Association (NAMA) annual convention was hosted in Kansas City this year, and featured, as always, marketers specializing in agribusiness from all over the United States. Sullivan Higdon & Sink, a local agency with a track record of creative genius and with whom we work on a regular basis, wanted to do something unique and make a big splash at the event. Their strategy was to get people to focus on their clever tagline, “We Hate Sheep” — which really means they love trailblazers and scorn those who choose only to be followers. Our team at the T2 Experience Lab began collaborating with the SHS team on a grand experiential piece that we hoped would put to shame the conventional trade show “booth.”
After doing some due diligence and scoping out the event space in the Hyatt, our vision was to set up an interactive installation right in the lobby, so we set about working together to design something that would be impossible for convention goers to resist getting a closer look at.
