It’s Up to Every Single One of Us – Stand Up to Cancer

I started my Saturday by watching the incredible video created by Back Alley Film’s talented Selwyn Brothers.  The Up2 You + Me song was written and performed by Zach and the video directed by brother, Jesse, and is upbeat, captivating and, most importantly, compelling. Actor Jim Parsons did a great job of portraying some 30 different wacky characters and that, in conjunction with Zach Selwyn’s good looks and great lyrics, makes the video something you want to watch again and again.

Equally as exciting as the creation of the video, is the fact that Microsoft and X-Box teamed up with Stand Up to Cancer and agreed to sponsor a media campaign to help spread this message. They agreed to donate content space on Xbox LIVE games for the month of February 2010, in attempt to engage their LIVE community in the fight against cancer. The month is drawing to a close, and it will be interesting to learn, from a statistical standpoint, how effective this campaign was. It’s hard to imagine that other viewers weren’t as captivated – and as compelled to grab their credit cards and donate – as I was.

The message is clear – It’s up to you, and me, and every single one of us under the sun to stand up to cancer. No matter who we are, no matter what we do, no matter what our life circumstances. If we stand up to it, together, we can make a difference.

Accelerate. Collaborate. Give. That’s their message. Love it! Watch the video for yourself and let us know what you think.