Garrett Fuselier | T2 + Back Alley Blog

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October 19th, 2010
by T2 + Back Alley Team
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Experience Design – Driving Engagement And Sales

We spend a lot of our time focused on experience design. The goal is always to create content that engages consumers and provide experiences using video, mobile, location-based technology, digital billboards and other experiences. That those experiences be memorable is key and always what the creative team is charged with bringing to the table. That the experience design drives sales and compels people to action, is even more key.

Mobile and location-based experiences are on savvy marketers’ minds these days, as they are great at helping create buzz and compelling consumers to do something. Jimmy Choo’s Foursquare scavenger hunt during London’s fashion week is a great example of a location-based initiative that not only created a ton of buzz, but also drove sales as women ran all over London in search of the current “it” shoe.

We worked with the folks at PRNewswire to create a scavenger hunt experience based on QR codes for use at the PRSA annual conference held in Washington, DC this past week. This created not only excitement for conference attendees, but also doubled as an experience (and a competition) that served to make the event even more memorable. Additionally, it created a lot of buzz for the PRNewswire brand and, ultimately, got a lot of PR and marketing pros thinking about how they could use experience design in innovative ways for their clients.

Want to know more about how companies can use strategic media placements and a variety of new and emerging channels to engage their audiences? Join us for a FREE webinar sponsored by PRNewswire this Wednesday, October 20th, at 12 PM Central.

The panel will be moderated by Michael Pranikoff, PRNewswire’s Director of Emerging Media, and he’ll be joined by T2+Back Alley Films’ Interactive Experience Designer, Garrett Fuselier and the very smart Amy Webb of Webb Media Group.

For more information and to register, click here.

August 2nd, 2010
by Garrett Fuselier
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Interactivity and Emergence at SIGGRAPH 2010

A concept for experiential design was buzzing around SIGGRAPH 2010 – the concept of emergence. Emergence is the by-product of the audience’s interactivity, something that isn’t directly incorporated into the piece itself. It can be a variety of manifested qualities when people are put into the right collaborative conditions.

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April 12th, 2010
by Teri Rogers
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Customized Shopping Experiences Rule

We do an annual business brainstorm session each year. It’s always fun and always inspiring. And, in light of how much our industry in changing, it was particularly fun to explore new possibilities. We got off on a tangent about how technology was and is impacting various segments of society. One of those – the retail sector – was of particular interest to us – based on what we do and what we want to do going forward. If you are an avid shopper like me, or even if you’re not, there’s no question that technology can and does make the shopping experience more interactive for customers. And, when you can make an experience more interactive, that means it’s more interesting and, hopefully, that translates to more effective from a sales standpoint.

IBM has long been on the cutting edge of technology and when Garrett Fuselier, one of our talented experience designers, showed me this piece on smart billboards in retail environments, this was enforced more than ever before.

It’s exciting to be in a business that is breaking new ground on a daily basis when it comes to technology and how it impacts society, buying decisions, user experiences and the like.

What do you think? What’s your business doing to keep up with the ever-changing, ever-evolving world of technology? And, more importantly, are you doing enough? Would love to know your thoughts and opinions on this subject, so do tell ….