There are not many things I like more than performance art. I’ve been hooked ever since seeing Laurie Anderson at the student union during college four different times, and then subsequently another few times since moving to Kansas City. Looking back at some of her videos, her work, especially the video projection work that blew my mind back then, it seems very pixelated and crude. But, she was cutting edge, not only with her projection art, but her costumes, her synthesized voice box and wonderful storytelling. Oh, we’ve come a long way, haven’t we! My love of performance art, combined with any other form of expression whether it be music, dance, costumes, or visual effects – best case scenario, a combination of them all is probably what got me involved this industry. Visual effects ~ I can’t get enough!
This may not be everyone’s cup of tea. If you liked Avatar, even just a little you might get a kick out of this. Unlike Avatar, (which I saw in 3D and didn’t want to end), this story doesn’t completely woo me, but it’s an interesting little short. Part of a trilogy called “Becoming”. It’s got it all, little glowing bugs, costume, dance, and even some awesome body paint.
It’s probably why I’m so drawn to experiential design these days. I can’t wait to see advertising become performance art! There are some amazing examples out there, more and more each day ~ and they are hard at work, increasing brand awareness and most importantly, increasing sales. One of my favorites is the Fizzy Billboard for Chang Soda, where they created a memorable experience multiple times during the course of 1 month (making ROI very easy to track!).
I, for one, hope this trend continues to push the envelope, and change the landscape of the brand experience.
