Equally as exciting as the creation of the video, is the fact that Microsoft and X-Box teamed up with Stand Up to Cancer and agreed to sponsor a media campaign to help spread this message. They agreed to donate content space on Xbox LIVE games for the month of February 2010, in attempt to engage their LIVE community in the fight against cancer. The month is drawing to a close, and it will be interesting to learn, from a statistical standpoint, how effective this campaign was. It’s hard to imagine that other viewers weren’t as captivated – and as compelled to grab their credit cards and donate – as I was.

The message is clear – It’s up to you, and me, and every single one of us under the sun to stand up to cancer. No matter who we are, no matter what we do, no matter what our life circumstances. If we stand up to it, together, we can make a difference.

Accelerate. Collaborate. Give. That’s their message. Love it! Watch the video for yourself and let us know what you think.