– Michael Ong

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Footnote: Jesse Thomas did a fantastic animation on Vimeo, comprised of a series of fun factoids on the state of the Internet. All fascinating contents aside, the presentation of the facts are witty and entertaining. I’m a big advocate for camouflaging complicated and voluminous information and making it fun and entertaining. This piece reminds me of the motion graphic we worked on for the documentary, “The Next American Dream”, which has 226 airings on 90 PBS stations in 59 markets in 22 states so far. As the Art Director for this project, the challenge I posed for the motion design team was this: “How could we translate a long and confusing statement into something as simple as it can be? And most importantly, it has to be entertaining.” I’m proud to say that we successfully made the otherwise arduous textbook facts into a living-room friendly material. If you have the opportunity, watch The Next American Dream sometime – I’d love to know how you think we did. (How many times did I say entertaining?)