T2 | T2 + Back Alley Blog

T2

July 27th, 2010
by T2 + Back Alley Team
, , , , , , , , , ,
0 Comments
Retweet

TRON: Legacy Panel at SIGGRAPH 2010

The upcoming film TRON: Legacy will be the focus of a filmmaker panel discussion during the SIGGRAPH 2010 Computer Animation Festival in Los Angeles on Tuesday, 27 July at 3:45 p.m.

Panelists in the discussion include: TRON: Legacy director Joseph Kosinski and producer Jeffrey Silver, and visual effects supervisor Eric Barba and animation supervisor Steve Preeg from Digital Domain. The panelists will present a special reel from the movie and answer audience questions.

TRON: Legacy is the story of Sam Flynn (Garrett Hedlund), a man who is haunted by the disappearance of his father Kevin Flynn (Jeff Bridges). Kevin Flynn was once known as the world’s leading video game developer. When Sam investigates a strange signal sent from the old Flynn’s Arcade–a signal that could only come from his father–he finds himself pulled into a digital world where Kevin has been trapped for 20 years. With the help Quorra (Olivia Wilde), father and son embark on a journey across a cyber universe that was created by Kevin himself.

TRON: Legacy hits U.S. theaters on December 17, 2010.

July 25th, 2010
by T2 + Back Alley Team
, , , , , , , ,
0 Comments
Retweet

Mad About Mad Men

Mad Men Arrow Shirt Image

I’ll admit it. I’m a rabid fan of AMC’s Mad Men and Sunday is the season premiere!! That gets a full on wag of the tail from me, for sure! Weekends are my favorite time, since all the creative types scurry off and go to their own hip and trendy places. Me, I stay here. I’ve got my run of the place and that’s sweet. That means I can eat all the dog treats I want, can sleep on any couch in the place (which usually gets me in trouble), pass gas without being judged, watch whatever I want on TV and bark as much as I want if there happens to be lots of activity at the nearby fire station. Excellent!!

Let’s talk about Mad Men. Mad Men Mania consumes many, but especially us advertising types. And it’s funny to see and think about how the world of advertising has changed so much over the course of the last 40 years or so.

An ad like the one above, which was the brainchild of the folks Young & Rubicam, ran in 1964 as part of a campaign for Arrow shirts. The ad was pretty risqué, especially for the times, and the headline was “Can a Humble Cotton Shirt Save This Marriage?” In fact, it was so risqué that the New York Times ran a short article about it, explaining that apparel ads typically focused on a romantic angle and explaining that this was just another take on that. That a fresh, crisp, stylish shirt could in fact save a marriage, thus perpetuating the happily ever after image that was so important for the times.

Funny to think about now. A newspaper explaining to its readership the logic behind running an ad campaign – it seems almost prehistoric. Today shock value is actually factored into a lot of today’s ad campaigns and brands like to take advantage of the buzz that that generates. Positive and negative.

What about you? Are you a Mad Men fan? If so, tune in with me this Sunday night and we’ll talk about it on Monday. But only if you bring me a dog treat.

July 25th, 2010
by T2 + Back Alley Team
, , , , , , , , , ,
0 Comments
Retweet

SIGGRAPH 2010 Kicks Off Sunday in Los Angeles

SIGGRAPH 2010SIGGRAPH 2010 kicks off Sunday in Los Angeles.  SIGGRAPH is the annual expo dedicated to computer graphics and interactive technologies.
 
At this year’s event, there are an estimated 25,000 geeks and techies assembled under one roof to discover what’s next.
 
SIGGRAPH 2010 covers a wide spectrum of topics. From 3D animation to interactive visual effects and even experimental scientific visualization.  A few highlights of SIGGRAPH 2010:
 
Computer Animation Festival
The Computer Animation Festival features a full spectrum of genres and styles, ranging from narrative character animation to scientific visualization, commercials for mainstream TV, and cinematic digital effects. In addition, the prestigious Electronic Theater and a series of screenings.
 
TRON: Legacy panel
The highly anticipated film TRON: Legacy a 3D high-tech adventure be the focus of a filmmaker panel discussion on Tuesday, 27 July 27 at 3:45 p.m. PST.
 
SIGGRAPH 2010 kicks off Sunday — check out the clip below for a preview.
 
SIGGRAPH 2010:

July 22nd, 2010
by Teri Rogers
, , , , , , , ,
0 Comments
Retweet

Unspectacular Things. They Matter.

Dieter Rams

OK, yes, I love great design. I live in a world driven by design. Fueled by design. And that’s why I love great designers. Watching this film moved me – like the first time I saw film/art from Charles and Ray Eames.

Dieter Rams is a visionary. He was then, even in the early days of working with Braun, as he moved from a focus on industrial aesthetics to aesthetics for the home. And he is now. In his laboratory, the environment was such that new products were influenced by many and ultimately, made better for all.

The world has come full circle – but some things remain certain and true for all time.  The world of design – and advertising – has always been defined by creativity.  But what really defines great work – is collaboration – work that is influenced by many, working seamlessly together, creating a finished product that is better for all.

Rams’ Ten Principles of Good Design are timeless as well — tenants to live by:

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design helps us to understand a product.

Good design is unobtrusive.

Good design is honest.

Good design is durable.

Good design is consequent to the last detail.

Good design is concerned with the environment.

Good design is as little design as possible.

In the film, Rams says “The unspectacular things are the important things, especially in the future.” Real word or not — I liked the way that made me feel.

Photo Credit: Abiasag Tullmann

July 1st, 2010
by Garrett Fuselier
, , , , , , , , , , , , , , , ,
2 Comments
Retweet

Experiential Design: Why It Works

When I read that Volkwagen’s “The Fun Theory” and Nike Livestrong’s “Chalkbot” experiential design work won the 2010 Cannes Festival Grand Prix, I was ecstatic. We’re all aware that advertising is changing. But, it’s quite amazing to see that experiential design is elevating, and has gained acceptance as a communication device.

The Fun Theory is a competition itself where people can upload ideas designed to make mundane tasks interesting. Take the winning submission for example:

And the Nike Chalkbot was a machine that would imprint hopeful messages along the Tour De France– submitted through texting, Twitter and a website. The Chalkbot received some 23,000 messages to be chalked on the roads of France, so it was truly a viral experiential phenomenon.

Read More