Google goes social

Google+ was introduced on Tuesday as the newest social networking site from the people at Google. This is Google’s third go-around at their own social site, coming after the sites Orkut and Buzz.

Google has become a major success story, but one place where the company has never caught their footing is in social sites. According to this CNN article, users spent 62% more time on Facebook than on Google last month, and viewed more than twice the number of pages on Facebook as they did on Google.

Google’s answer to that problem: Google+. The site aims at specializing friends into a bunch of different sub-categories. For example, on Facebook you simply have “friends,” but with Google+, users are able to split friends up into categories such as “family,” “friends,” “baseball team,” etc. The information you share with can be set up so it is only seen with selected groups. This will allow Google+ users to have a little more privacy on the site.

Right now Google has only opened up the site to a few select users, while others simply must wait for an invite.

We’re still waiting on our invite….