Interactive TV – ABC’s “My Generation” iPad App
I love my iPad. And so when I read AdAge’s piece about ABC launching an iPad app in conjunction with the premiere of its “My Generation” series, I was intrigued. Now, instead of being annoyed by pop-ups on the screen, viewers can participate in polls, trivia, social networking features and other interactive elements on their iPads. This is yet another innovative step in brands’ quest for the oh-so elusive, yet highly sought after “engagement element.”
The My Generation Sync app will keep up with the series, whether or not you’re watching live and the “sync to broadcast” app is part of the magic that everyone seeks – value for both advertisers AND viewers. So far, this app goes a little further than others out there, following along with the episodes intuitively.
ABC isn’t alone in their quest to bring interactivity to the TV viewing experience. Some networks have partnered with companies like GetGlue and Miso and feature all the social connectivity, rewards for checking in (similar to Foursquare and Facebook Places) and perhaps even couponing and other specials.
Bottom line, devices are front and center in our lives today. Interactive TV, whether served up on the iPad, SmartPhones or via social networking is here. It will be exciting to see what develops in the coming year.
Very cool. And to think all I want is a Kindle.
Oh I’m totally going to check this out for my iPad because I’m a huge Grey’s Anatomy and Private Practice gal!