Diesel Cam Brings The Dressing Room to Facebook
Diesel stores in Spain are on it. They have introduced Diesel Cam, an interactive installation that is really on the cutting edge when it comes to integrating social media into the retail experience. The installation allows shoppers to try on clothes, then log onto Facebook by using Facebook Connect, post (and edit) pictures of themselves, and then ask their friends’ advice, show different choices and bring their friends into their buying decisions and/or their buying experience.
With some 400 million active Facebook users, savvy brands are finding clever ways like this to advertise and promote themselves. Add to that the fact that 50% of active users are on Facebook every day and the average user has 130 friends and you see the potential. Creating integrated experiences for today’s consumers and making an ordinary experience – like shopping – an extraordinary experience, just makes sense.
What kind of innovative integrated experiences do you know of that brands are using today? We would love to hear about them!
