I Kill 15 People Every Minute
Solidarités International: Water talks from La Boite Concept on Vimeo.
I love it when a video or film post just takes my breath away. The editing on this piece was unbelievable — and I loved it even more when I realized it was created for a great cause that has been near and dear to my heart for quite some time. My friend and colleague, Linda Buchner, has a business all about Cause Marketing — and she shared this Vimeo clip on the T2+Back Alley Facebook page. I checked it out this morning and thought I’d share it too. And if you’re not yet “liking us,” we’d love it if you did!
Conceived by BDDP & Fils, directed and partly edited by LesJandJ and written by Emmanuel de Dieuleveult, this piece is a stellar example of experiential design at its very best. The fact that the message is tied to a cause makes it even more impactful and it’s hard to watch this without feeling compelled to share it with others. And that, after all, is the whole idea behind viral marketing — and advertising of any kind, isn’t it? To compel your reader (or, in this case, your viewer) to action?
Big time kudos to the creators of this fantastic piece. Job extremely well done.
What do you think?
