Customized Shopping Experiences Rule
We do an annual business brainstorm session each year. It’s always fun and always inspiring. And, in light of how much our industry in changing, it was particularly fun to explore new possibilities. We got off on a tangent about how technology was and is impacting various segments of society. One of those – the retail sector – was of particular interest to us – based on what we do and what we want to do going forward. If you are an avid shopper like me, or even if you’re not, there’s no question that technology can and does make the shopping experience more interactive for customers. And, when you can make an experience more interactive, that means it’s more interesting and, hopefully, that translates to more effective from a sales standpoint.
IBM has long been on the cutting edge of technology and when Garrett Fuselier, one of our talented experience designers, showed me this piece on smart billboards in retail environments, this was enforced more than ever before.
It’s exciting to be in a business that is breaking new ground on a daily basis when it comes to technology and how it impacts society, buying decisions, user experiences and the like.
What do you think? What’s your business doing to keep up with the ever-changing, ever-evolving world of technology? And, more importantly, are you doing enough? Would love to know your thoughts and opinions on this subject, so do tell ….
Hi,
Shelly Kramer pointed out this post to me and I can see the reason why.
My company makes sound design for luxury brands and one of the challenges our clients have is how to turn the shopping experience into a unique one. In the luxury market the tendency is to use cutting edge technology but make it invisible to the end client. Too many flashy screens are considered not sober enough and that reflects the frame mindset of the industry.
The main problem is how to turn cutting edge technology into something that will fit within a branded space such as a flagstore of any given brand. Brands that target a younger clientèle will have no trouble in applying state of the art technology in their shops and to make a point to advertise it as new technology but to apply that same technology in more upscale spaces will require a lot of work between developers, designers and the companies dealing with the brand’s communication.
Great post and you just got yourself a new reader.
Cheers,
Fernando
Your absolutely right Fernando. I just can’t see a lot of flashy screens in many Rodeo drive stores. Those customers might not respond well. Thanks for your comment. It will give us something to work on. If you have any ideas, let’s collaborate.
nice post!
As long as experience designers don’t go to this point:
http://www.youtube.com/watch?v=oBaiKsYUdvg
I think its all good.
You know that’s where they are heading!!! A frightening world for sure.
thanks for your comment.
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