New Decade of Superbowl Ads
In the past, I’ve been excited about watching the Super Bowl for one reason only, THE ADS, silly.
Well this year promises not to disappoint with all kinds of controversy in the news already, from Homophobic CBS playing the double standard by banning the too scary Mancrunch ads showing 2 male fans realizing their love for each other, (kissing, no less) but instead running the Tim Tebow Pro Life ad, to the government spend of $2.5M on Census Bureau promotions that has John McCain tweeting already.
What really has me excited though are all the brands that have decided to GIVE SOMETHING BACK…hello!
Pepsi has set aside $20M to forgo the typical super bowl spend, launching it’s Pepsi Refresh Project - “Thousands of Ideas, Millions of Grants, Submit Your Idea Today”, where they will let consumers choose community programs to receive the grant money. Cool!
Pedigree Pet Foods will use their time slot to promote dog adoptions. Very cool!
Kellogg’s Frosted Flakes has ads that will focus on doing good by rebuilding a kids playing field with their “Earn Your Stripes” campaign. Nice!
And, Miller High Life has taken the opportunity to “Give It To The Little Guys” with humorous ads featuring small business from across the country, like a barber shop, a baseball card shop, a guitar store, a New Orleans Praline store etc. Well, that’s different now, isn’t it!
I gotta think (or hope) that this is the way of the future. Society has changed. We’re waking up and realizing that there are people in our country, our neighbors perhaps, that could use a leg up. And, I applaud the brands that have taken this first step. How many will there be next year? Anyone care to guess?
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