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What Is Your Why?

Recently I saw a TED Talk by Simon Sinek that inspired me to think about my own WHY.

According to Sinek, most people and organizations start from WHAT – ‘I have a car to sell you, I have a computer you need, here I am work with me.’ Then people and organizations move to How – ‘leather seats, low mileage, touch screens, beautiful design, we have great ideas, we’re nice and we’re capable.’

OK. That’s all okay. But… will you buy that, vote for that, go with that? Maybe.

Why, though? What happens when we work from WHY first?

Apple’s WHY says Sinek goes like this,

“With everything we do we believe in challenging the status quo. We believe in thinking differently.” Their HOW follows – ‘making products beautifully designed, simple to use and user friendly.’ And finally their WHAT – ‘We just happen to make great computers, etc…”

Of course we will buy your computers… and anything else you have to offer! Yes! Yes! Yes!

In this working from WHY model, we feel like we are aligning with a belief, a position, and a way of thinking that we want to be a part of. We want to join in that cause!

This leads me to ask myself – What is my WHY? WHY do I get up in the morning? WHY do I work in the creative industry? WHY do I work with T2+Back Alley Films?

My WHY:

  • I believe we are creating all the time – with every decision, every action and every thought.
  • I believe through creativity we unfold into more and more of who we truly are.
  • My purpose is to help people and organizations express themselves in a way where they can discover more of who they truly are.

My HOW:

  • Collaboration, listening, being present, responding quickly, connecting projects with artists and knowing that each person I meet is valuable.

My WHAT:

  • Video, animation, experiential design and other digital media.

What is your WHY? Find out. And let it guide you.

T2 Welcomes 3 Dynamic Women To The Team

Theresa Thornhill

Theresa Thornhill comes back to T2 + Back Alley Films.  She worked with us a few years ago (we introduce her to her husband Dave and poof, she leaves town with him!) and now rejoins us as Senior Account Executive.  We’re super psyched about her combined experience on both the agency and production side of the biz.  She gets it.  She gets us.  And, best of all, we get her back!

Her favorite thing – hearing her kids laugh.  Our favorite thing – hearing her laugh!

 

Steph Scupham

Steph Scupham also joins our team as a Senior Account Executive and she’s got a past that is rich with exceptional creativity both in production, interactive, mobile and the like.  She’s created her own monthly show, too – so she’s no stranger to what it takes to pull something together, sometimes rather quickly!

One of her heroes is Maya Angelou because she is so many things – an author, a dancer, a poet, a singer, and a speaker.  Hmmm…sounds a bit like Steph!

 

Melissa Willis

Melissa Willis is Sr. Producer working with Ethan Downing in our production department of Back Alley Films.  She actually did an internship with T2 in 1995 but decided to head West for fun in film and production on the left Coast.  Those LA refugees, they drag themselves back home eventually don’t they?

She’s got a “thing” for animals – loves all kinds – works to protect them from weird stuff like being in the circus and stuff like that.  What’s not to love about that?

T2 Presents: The Internship Challenge!

Are you a student?  Are you looking for the best internship in the world?  If you shouted “YES” at the top of your lungs and then felt self-conscious about it … then we have a challenge for you.

We want you to create a 2 minute documentary or a :30 second spot from scratch that blows our minds and drops our jaws.  Something that is unique, awe-inspiring and creative.  Something that brings tears to our eyes, happiness to our hearts and rolls of laughter to our floors.

So now that you know we demand the best and expect nothing less, there are some guidelines.

2 minute doc

-You must feature at least 1 on-camera interview.

-It must be 2 minutes but you have a buffer of +/- 10 seconds.

-You must tell us your role (i.e., producer, director, editor or all of the above)

 

:30 spot

-You must have either a product shot or incorporate the product into the creative itself.

-You must tell us your role (i.e., producer, director, editor or all of the above)

 

Creative Treatment Option

-Alternatively, you can write a creative treatment for your doc or spot instead of filming it.

-The treatment should describe your vision and how you plan on achieving it.

-Include a budget and production schedule in separate documents.

 

General

-Can be HD or SD.

-Video needs to be uploaded to either YouTube or Vimeo, no file-sharing sites.

-Documents should be in .pdf format.

-DEADLINE IS MONDAY, MAY 7th, 2012 @ 6:00 pm

So if you think you have what it takes, then email your link or documents, resume and reel to Reid Bangert at rbangert@t2.tv.

  

The KC Arts Council – Know About Them!

This is a great article about the KC Arts Council and the impact they are having in our creative metropolitan city.  I’m on the board of the Arts Council – and I don’t think we in the creative fields know as much as we should about this organization.

Read this article and then let me know if you learned anything you didn’t already know.

KC Arts Council Article

Harlan Brownlee is President and CEO of the Arts Council of Metropolitan Kansas City and a longtime advocate for arts education.

 

 

Cinema KC

 

So, Claudia Chagüi, Teri Rogers and I sat down for an interview on Cinema KC to talk about some of our recent work. We collaborated with Outpost for the production and I must say I had a great time on set.

The interviews went smoothly! We all spoke about our recent involvement with the grand opening of the Kauffman Performing Art Center.

Then, I spoke about the Halloween Massacre, one of the first projects I was involved in at T2, as well as the creation of the Art of the Heart installation.

Claudia spoke so elegantly about the concept for the Cinema KC opening, her background as a dancer and a painter and how the two of those fuse together in her work.

Teri also got a chance to talk about the Next American Dream opportunity and T2′s movement into a design-centric company.  The interviewers were great, had me smiling and laughing the whole time and I even got to enjoy some great snacks after the shoot.  haha!  Check out Cinema KC when it airs this season and look for our faces!